01 Apr Be successful in gaining funding
Investment proposal and pitch – 20 key areas to address
1 – Does you proposal sound like and convince others that the business can make money?
2 – What business you are actually in?
3 – Does it keep it simple eg avoid terminology/industry terms which may not mean anything to an investor?
4 – What you are looking for, to do what and why is it needed, with what result and what will an investor get out of it?
5 – Does it include personal/professional experience, skills, knowledge only if they are relevant to the business or proposal?
6 – Does the team in the business have complementary skills to deliver (eg especially to deliver on an investment)?
7 – Scalability – what is it and how does it work?
8 – Who specifically is your customer?
9 – How specifically will you get customers?
10 -Why is your investment opportunity attractive?
11 – When will an investor see a return?
12 – Have you got all the facts to support your assertions?
13 – What problem are you solving and how do you provide a solution?
14 – How will you execute/implement ie how will you convert investment to results: the business machine?
15 – What are your financial projections?
16 – What is your elevator pitch?
17 -What traction have you got?
18 – Other solutions/competitors – what advantages have you got over these?
19 -Have you included the business/financial model in summary?
20 – Have you packaged this in a clear, concise way that is easy to read and understand?